diff --git a/app/javascript/editor/editor.ts b/app/javascript/editor/editor.ts
index 0852050e..6bc18df6 100644
--- a/app/javascript/editor/editor.ts
+++ b/app/javascript/editor/editor.ts
@@ -1,5 +1,5 @@
 import { storeContent, restoreContent, forgetContent } from 'editor/storage'
-import { isDirectChild, moveChildren, safeGetSelection, safeGetRangeAt, setAuxiliaryToolbar } from 'editor/utils'
+import { isDirectChild, moveChildren, safeGetSelection, safeGetRangeAt, setAuxiliaryToolbar, parentBlockNames, clearSelected } from 'editor/utils'
 import { types, getValidChildren, getType } from 'editor/types'
 import { setupButtons as setupMarksButtons } from 'editor/types/marks'
 import { setupButtons as setupBlocksButtons } from 'editor/types/blocks'
@@ -252,8 +252,7 @@ function setupEditor (editorEl: HTMLElement): void {
 		const type = getType(target)
 		if (!type || !type.type.onClick) {
 			setAuxiliaryToolbar(editor, null)
-			const selectedEl = editor.contentEl.querySelector('[data-editor-selected]')
-			if (selectedEl) delete (selectedEl as HTMLElement).dataset.editorSelected
+			clearSelected(editor)
 			return true
 		}
 		type.type.onClick(editor, target)
@@ -279,19 +278,19 @@ function setupEditor (editorEl: HTMLElement): void {
 }
 
 document.addEventListener("turbolinks:load", () => {
-  const flash = document.querySelector<HTMLElement>('.js-flash')
+	const flash = document.querySelector<HTMLElement>('.js-flash')
 
-  if (flash) {
-    const keys = JSON.parse(flash.dataset.keys || '')
+	if (flash) {
+		const keys = JSON.parse(flash.dataset.keys || '[]')
 
-    switch (flash.dataset.target) {
-    case 'editor':
-      switch (flash.dataset.action) {
-        case 'forget-content':
-          keys.forEach(forgetContent)
-      }
-    }
-  }
+		switch (flash.dataset.target) {
+		case 'editor':
+			switch (flash.dataset.action) {
+				case 'forget-content':
+					keys.forEach(forgetContent)
+			}
+		}
+	}
 
 	for (const editorEl of document.querySelectorAll<HTMLElement>('.editor[data-editor]')) {
 		try {
diff --git a/app/javascript/editor/types.ts b/app/javascript/editor/types.ts
index 3a178ee8..3c215a85 100644
--- a/app/javascript/editor/types.ts
+++ b/app/javascript/editor/types.ts
@@ -20,6 +20,10 @@ export interface EditorNode {
 	//   ej: ul: { handleNothing: li }
 	handleEmpty: 'do-nothing' | 'remove' | EditorBlock,
 
+	// esta función puede ser llamada para cosas que no necesariamente sea la
+	// creación del nodo con el botón; por ejemplo, al intentar recuperar
+	// el formato. esto es importante por que, por ejemplo, no deberíamos
+	// cambiar la selección acá.
 	create: (editor: Editor) => HTMLElement,
 
 	onClick?: (editor: Editor, target: Element) => void,
diff --git a/app/javascript/editor/types/blocks.ts b/app/javascript/editor/types/blocks.ts
index eb57b55d..28f6384e 100644
--- a/app/javascript/editor/types/blocks.ts
+++ b/app/javascript/editor/types/blocks.ts
@@ -79,6 +79,7 @@ export function setupButtons (editor: Editor): void {
 				: type
 
 			const el = replacementType.create(editor)
+			replacementType.onClick && replacementType.onClick(editor, el)
 			moveChildren(blockEl, el, null)
 			parentEl.replaceChild(el, blockEl)
 			sel.collapse(el)
diff --git a/app/javascript/editor/types/link.ts b/app/javascript/editor/types/link.ts
index 1ec02172..40a26e1e 100644
--- a/app/javascript/editor/types/link.ts
+++ b/app/javascript/editor/types/link.ts
@@ -1,6 +1,13 @@
 import { Editor } from 'editor/editor'
 import { EditorNode } from 'editor/types'
-import { markNames, setAuxiliaryToolbar } from 'editor/utils'
+import { markNames, setAuxiliaryToolbar, clearSelected } from 'editor/utils'
+
+function select (editor: Editor, el: HTMLAnchorElement): void {
+	clearSelected(editor)
+	el.dataset.editorSelected = ''
+	editor.toolbar.auxiliary.link.urlEl.value = el.href
+	setAuxiliaryToolbar(editor, editor.toolbar.auxiliary.link.parentEl)
+}
 
 export const link: EditorNode = {
 	selector: 'a',
@@ -10,9 +17,7 @@ export const link: EditorNode = {
 	onClick (editor, el) {
 		if (!(el instanceof HTMLAnchorElement))
 			throw new Error('oh no')
-		el.dataset.editorSelected = ''
-		editor.toolbar.auxiliary.link.urlEl.value = el.href
-		setAuxiliaryToolbar(editor, editor.toolbar.auxiliary.link.parentEl)
+		select(editor, el)
 	},
 }
 
diff --git a/app/javascript/editor/types/mark.ts b/app/javascript/editor/types/mark.ts
index a4be4c4e..1e63e368 100644
--- a/app/javascript/editor/types/mark.ts
+++ b/app/javascript/editor/types/mark.ts
@@ -1,6 +1,6 @@
 import { Editor } from 'editor/editor'
 import { EditorNode } from 'editor/types'
-import { markNames, setAuxiliaryToolbar } from 'editor/utils'
+import { markNames, setAuxiliaryToolbar, clearSelected } from 'editor/utils'
 
 const hex = (x: string) => ("0" + parseInt(x).toString(16)).slice(-2)
 // https://stackoverflow.com/a/3627747
@@ -11,6 +11,16 @@ function rgbToHex (rgb: string): string {
 	return "#" + hex(matches[1]) + hex(matches[2]) + hex(matches[3])
 }
 
+function select (editor: Editor, el: HTMLElement): void {
+	clearSelected(editor)
+	el.dataset.editorSelected = ''
+	editor.toolbar.auxiliary.mark.colorEl.value
+		= el.style.backgroundColor
+			? rgbToHex(el.style.backgroundColor)
+			: '#f206f9'
+	setAuxiliaryToolbar(editor, editor.toolbar.auxiliary.mark.parentEl)
+}
+
 export const mark: EditorNode = {
 	selector: 'mark',
 	allowedChildren: [...markNames.filter(n => n !== 'mark'), 'text'],
@@ -19,12 +29,7 @@ export const mark: EditorNode = {
 	onClick (editor, el) {
 		if (!(el instanceof HTMLElement))
 			throw new Error('oh no')
-		el.dataset.editorSelected = ''
-		editor.toolbar.auxiliary.mark.colorEl.value
-			= el.style.backgroundColor
-				? rgbToHex(el.style.backgroundColor)
-				: '#f206f9'
-		setAuxiliaryToolbar(editor, editor.toolbar.auxiliary.mark.parentEl)
+		select(editor, el)
 	},
 }
 
diff --git a/app/javascript/editor/types/marks.ts b/app/javascript/editor/types/marks.ts
index b626b595..ac2493a8 100644
--- a/app/javascript/editor/types/marks.ts
+++ b/app/javascript/editor/types/marks.ts
@@ -4,7 +4,6 @@ import {
 	safeGetSelection, safeGetRangeAt,
 	moveChildren,
 	markNames,
-	setAuxiliaryToolbar,
 } from 'editor/utils'
 import { link } from 'editor/types/link'
 import { mark } from 'editor/types/mark'
@@ -82,6 +81,7 @@ export function setupButtons (editor: Editor): void {
 					return console.error("No puedo marcar cosas a través de distintos bloques!")
 
 				const tagEl = type.create(editor)
+				type.onClick && type.onClick(editor, tagEl)
 
 				tagEl.appendChild(range.extractContents())
 
diff --git a/app/javascript/editor/types/multimedia.ts b/app/javascript/editor/types/multimedia.ts
index 16bf6963..7fdc0cac 100644
--- a/app/javascript/editor/types/multimedia.ts
+++ b/app/javascript/editor/types/multimedia.ts
@@ -3,7 +3,7 @@ import { EditorNode, getType } from 'editor/types'
 import {
 	safeGetSelection, safeGetRangeAt,
 	markNames, parentBlockNames,
-	setAuxiliaryToolbar,
+	setAuxiliaryToolbar, clearSelected,
 } from 'editor/utils'
 
 // TODO: tener ActiveStorage como import así no hacemos hacks
@@ -59,6 +59,18 @@ function setAlt (multimediaInnerEl: HTMLElement, value: string): void {
 	}
 }
 
+function select (editor: Editor, el: HTMLElement): void {
+	clearSelected(editor)
+	el.dataset.editorSelected = ''
+
+	const innerEl = el.querySelector<HTMLElement>('[data-multimedia-inner]')
+	if (!innerEl) throw new Error('No hay multimedia válida')
+	if (innerEl.tagName !== 'P') 
+		editor.toolbar.auxiliary.multimedia.altEl.value = getAlt(innerEl) || ''
+
+	setAuxiliaryToolbar(editor, editor.toolbar.auxiliary.multimedia.parentEl)
+}
+
 export const multimedia: EditorNode = {
 	selector: 'figure[data-multimedia]',
 	allowedChildren: 'ignore-children',
@@ -85,14 +97,7 @@ export const multimedia: EditorNode = {
 	onClick (editor, el) {
 		if (!(el instanceof HTMLElement))
 			throw new Error('oh no')
-		el.dataset.editorSelected = ''
-
-		const innerEl = el.querySelector<HTMLElement>('[data-multimedia-inner]')
-		if (!innerEl) throw new Error('No hay multimedia válida')
-		if (innerEl.tagName !== 'P') 
-			editor.toolbar.auxiliary.multimedia.altEl.value = getAlt(innerEl) || ''
-
-		setAuxiliaryToolbar(editor, editor.toolbar.auxiliary.multimedia.parentEl)
+		select(editor, el)
 	},
 }
 function createElementWithFile (url: string, type: string): HTMLElement {
@@ -213,6 +218,7 @@ export function setupButtons (editor: Editor): void {
 		if (!parentEl) throw new Error('Inesperado')
 
 		const el = multimedia.create(editor)
+		multimedia.onClick!(editor, el)
 		parentEl.insertBefore(el, blockEl.nextElementSibling)
 
 		return false
diff --git a/app/javascript/editor/utils.ts b/app/javascript/editor/utils.ts
index fc9e0871..fd3b0821 100644
--- a/app/javascript/editor/utils.ts
+++ b/app/javascript/editor/utils.ts
@@ -71,3 +71,7 @@ export function setAuxiliaryToolbar (editor: Editor, bar: HTMLElement | null): v
 	}
 	if (bar) bar.dataset.editorAuxiliaryActive = 'active'
 }
+export function clearSelected (editor: Editor): void {
+	const selectedEl = editor.contentEl.querySelector('[data-editor-selected]')
+	if (selectedEl) delete (selectedEl as HTMLElement).dataset.editorSelected
+}