diff --git a/Makefile b/Makefile
index c215fbd..ef48681 100644
--- a/Makefile
+++ b/Makefile
@@ -84,6 +84,11 @@ node_modules: package.json
 Gemfile.lock: Gemfile
 	$(MAKE) bundle args=install
 
+# Para poder optimizar los SVG necesitamos trabajar sobre el mismo
+# archivo, pero make no nos va a dejar, así que lo corremos siempre.
+%.svg: always ## Optimizar un archivo SVG (% = ubicación del archivo)
+	$(MAKE) hain args='./node_modules/.bin/svgo $@'
+
 # XXX: Cada vez que se reinicia el sistema, cambia la fecha de creación
 # del pid 1 y lo usamos como medida para saber si hay que iniciar nginx.
 # Si nginx se cae después de iniciarlo, no vamos a reiniciarlo así.
diff --git a/package.json b/package.json
index ae1140a..6fd0b43 100644
--- a/package.json
+++ b/package.json
@@ -21,6 +21,7 @@
     "sassdoc": "^2.7.3",
     "sassdoc-theme-herman": "^4.0.2",
     "stimulus": "^1.1.1",
+    "svgo": "^2.5.0",
     "turbolinks": "^5.2.0",
     "webpack": "^4.43.0",
     "webpack-assets-manifest": "~4",
diff --git a/yarn.lock b/yarn.lock
index ca44c87..4b37392 100644
--- a/yarn.lock
+++ b/yarn.lock
@@ -916,6 +916,11 @@
   dependencies:
     defer-to-connect "^1.0.1"
 
+"@trysound/sax@0.1.1":
+  version "0.1.1"
+  resolved "https://registry.yarnpkg.com/@trysound/sax/-/sax-0.1.1.tgz#3348564048e7a2d7398c935d466c0414ebb6a669"
+  integrity sha512-Z6DoceYb/1xSg5+e+ZlPZ9v0N16ZvZ+wYMraFue4HYrE4ttONKtsvruIRf6t9TBR0YvSOfi1hUU0fJfBLCDYow==
+
 "@types/caseless@*":
   version "0.12.2"
   resolved "https://registry.yarnpkg.com/@types/caseless/-/caseless-0.12.2.tgz#f65d3d6389e01eeb458bd54dc8f52b95a9463bc8"
@@ -2029,6 +2034,11 @@ colorette@^1.2.2:
   resolved "https://registry.yarnpkg.com/colorette/-/colorette-1.2.2.tgz#cbcc79d5e99caea2dbf10eb3a26fd8b3e6acfa94"
   integrity sha512-MKGMzyfeuutC/ZJ1cba9NqcNpfeqMUcYmyF1ZFY6/Cn7CNSAKx6a+s48sqLqyAiZuaP2TcqMhoo+dlwFnVxT9w==
 
+colorette@^1.3.0:
+  version "1.3.0"
+  resolved "https://registry.yarnpkg.com/colorette/-/colorette-1.3.0.tgz#ff45d2f0edb244069d3b772adeb04fed38d0a0af"
+  integrity sha512-ecORCqbSFP7Wm8Y6lyqMJjexBQqXSF7SSeaTyGGphogUjBlFP9m9o08wy86HL2uB7fMTxtOUzLMk7ogKcxMg1w==
+
 combined-stream@^1.0.6:
   version "1.0.8"
   resolved "https://registry.yarnpkg.com/combined-stream/-/combined-stream-1.0.8.tgz#c3d45a8b34fd730631a110a8a2520682b31d5a7f"
@@ -2058,6 +2068,11 @@ commander@^5.1.0:
   resolved "https://registry.yarnpkg.com/commander/-/commander-5.1.0.tgz#46abbd1652f8e059bddaef99bbdcb2ad9cf179ae"
   integrity sha512-P0CysNDQ7rtVw4QIQtm+MRxV66vKFSvlsQvGYXZWR3qFU0jlMKHZZZgw8e+8DSah4UDKMqnknRDQz+xuQXQ/Zg==
 
+commander@^7.2.0:
+  version "7.2.0"
+  resolved "https://registry.yarnpkg.com/commander/-/commander-7.2.0.tgz#a36cb57d0b501ce108e4d20559a150a391d97ab7"
+  integrity sha512-QrWXB+ZQSVPmIWIhtEO9H+gwHaMGYiF5ChvoJ+K9ZGHG/sVsa6yiesAD1GC/x46sET00Xlwo1u49RVVVzvcSkw==
+
 commander@~2.19.0:
   version "2.19.0"
   resolved "https://registry.yarnpkg.com/commander/-/commander-2.19.0.tgz#f6198aa84e5b83c46054b94ddedbfed5ee9ff12a"
@@ -2303,6 +2318,25 @@ css-select@^4.1.2:
     domutils "^2.6.0"
     nth-check "^2.0.0"
 
+css-select@^4.1.3:
+  version "4.1.3"
+  resolved "https://registry.yarnpkg.com/css-select/-/css-select-4.1.3.tgz#a70440f70317f2669118ad74ff105e65849c7067"
+  integrity sha512-gT3wBNd9Nj49rAbmtFHj1cljIAOLYSX1nZ8CB7TBO3INYckygm5B7LISU/szY//YmdiSLbJvDLOx9VnMVpMBxA==
+  dependencies:
+    boolbase "^1.0.0"
+    css-what "^5.0.0"
+    domhandler "^4.2.0"
+    domutils "^2.6.0"
+    nth-check "^2.0.0"
+
+css-tree@^1.1.2, css-tree@^1.1.3:
+  version "1.1.3"
+  resolved "https://registry.yarnpkg.com/css-tree/-/css-tree-1.1.3.tgz#eb4870fb6fd7707327ec95c2ff2ab09b5e8db91d"
+  integrity sha512-tRpdppF7TRazZrjJ6v3stzv93qxRcSsFmW6cX0Zm2NVKpxE1WV1HblnghVv9TreireHkqI/VDEsfolRF1p6y7Q==
+  dependencies:
+    mdn-data "2.0.14"
+    source-map "^0.6.1"
+
 css-what@^5.0.0:
   version "5.0.1"
   resolved "https://registry.yarnpkg.com/css-what/-/css-what-5.0.1.tgz#3efa820131f4669a8ac2408f9c32e7c7de9f4cad"
@@ -2313,6 +2347,13 @@ cssesc@^3.0.0:
   resolved "https://registry.yarnpkg.com/cssesc/-/cssesc-3.0.0.tgz#37741919903b868565e1c09ea747445cd18983ee"
   integrity sha512-/Tb/JcjK111nNScGob5MNtsntNM1aCNUDipB/TkwZFhyDrrE47SOx/18wF2bbjgc3ZzCSKW1T5nt5EbFoAz/Vg==
 
+csso@^4.2.0:
+  version "4.2.0"
+  resolved "https://registry.yarnpkg.com/csso/-/csso-4.2.0.tgz#ea3a561346e8dc9f546d6febedd50187cf389529"
+  integrity sha512-wvlcdIbf6pwKEk7vHj8/Bkc0B4ylXZruLvOgs9doS5eOsOpuodOV2zJChSpkp+pRpYQLQMeF04nr3Z68Sta9jA==
+  dependencies:
+    css-tree "^1.1.2"
+
 cyclist@^1.0.1:
   version "1.0.1"
   resolved "https://registry.yarnpkg.com/cyclist/-/cyclist-1.0.1.tgz#596e9698fd0c80e12038c2b82d6eb1b35b6224d9"
@@ -4352,6 +4393,11 @@ md5.js@^1.3.4:
     inherits "^2.0.1"
     safe-buffer "^5.1.2"
 
+mdn-data@2.0.14:
+  version "2.0.14"
+  resolved "https://registry.yarnpkg.com/mdn-data/-/mdn-data-2.0.14.tgz#7113fc4281917d63ce29b43446f701e68c25ba50"
+  integrity sha512-dn6wd0uw5GsdswPFfsgMp5NSB0/aDe6fK94YJV/AJDYXL6HVLWBsxeq7js7Ad+mU2K9LAlwpk6kN2D5mwCPVow==
+
 mdurl@^1.0.1:
   version "1.0.1"
   resolved "https://registry.yarnpkg.com/mdurl/-/mdurl-1.0.1.tgz#fe85b2ec75a59037f2adfec100fd6c601761152e"
@@ -5981,6 +6027,11 @@ ssri@^6.0.1:
   dependencies:
     figgy-pudding "^3.5.1"
 
+stable@^0.1.8:
+  version "0.1.8"
+  resolved "https://registry.yarnpkg.com/stable/-/stable-0.1.8.tgz#836eb3c8382fe2936feaf544631017ce7d47a3cf"
+  integrity sha512-ji9qxRnOVfcuLDySj9qzhGSEFVobyt1kIOSkj1qZzYLzq7Tos/oUUWvotUPQLlrsidqsK6tBH89Bc9kL5zHA6w==
+
 stackframe@^1.1.1:
   version "1.2.0"
   resolved "https://registry.yarnpkg.com/stackframe/-/stackframe-1.2.0.tgz#52429492d63c62eb989804c11552e3d22e779303"
@@ -6142,6 +6193,19 @@ supports-color@^7.1.0:
   dependencies:
     has-flag "^4.0.0"
 
+svgo@^2.5.0:
+  version "2.5.0"
+  resolved "https://registry.yarnpkg.com/svgo/-/svgo-2.5.0.tgz#3c9051b606d85a02fcb59f459b19970d2cc2c9bf"
+  integrity sha512-FSdBOOo271VyF/qZnOn1PgwCdt1v4Dx0Sey+U1jgqm1vqRYjPGdip0RGrFW6ItwtkBB8rHgHk26dlVr0uCs82Q==
+  dependencies:
+    "@trysound/sax" "0.1.1"
+    colorette "^1.3.0"
+    commander "^7.2.0"
+    css-select "^4.1.3"
+    css-tree "^1.1.3"
+    csso "^4.2.0"
+    stable "^0.1.8"
+
 tapable@^1.0, tapable@^1.0.0, tapable@^1.1.3:
   version "1.1.3"
   resolved "https://registry.yarnpkg.com/tapable/-/tapable-1.1.3.tgz#a1fccc06b58db61fd7a45da2da44f5f3a3e67ba2"