diff --git a/app/assets/javascripts/app/controllers/ticket_zoom/article_view.coffee b/app/assets/javascripts/app/controllers/ticket_zoom/article_view.coffee
index 563e71a09..2cd4a2141 100644
--- a/app/assets/javascripts/app/controllers/ticket_zoom/article_view.coffee
+++ b/app/assets/javascripts/app/controllers/ticket_zoom/article_view.coffee
@@ -451,7 +451,7 @@ class ArticleViewItem extends App.ControllerObserver
       height = bubbleContent.attr('data-height')
       @seeMoreOpen = true
 
-    bubbleOverflowContainer.toggleClass('is-open', @seeMoreOpen).find('.js-toggleFold').text(label)
+    bubbleOverflowContainer.toggleClass('is-open', @seeMoreOpen).find('.js-toggleFold').html(label)
 
     bubbleContent.velocity
       properties: